In review, the lone thing surprising about yesterday ‘s outta nowhere on-line sink of the second Avengers : Endgame preview was that there was no announcement or preview teaser the day before. With no warning and no ostentation, Walt Disney debuted the second ( and presumably final examination ) theatrical trailer for the 22nd MCU movie .
Like the first preview, it was intentionally cryptic and offered fiddling concrete information in terms of how the movie would play out. If Marvel and Disney are able to maintain this floor of mystery until former April, then they will have basically turned Avengers : endgame into the series finale of Lost. We ‘ll walk into theaters knowing that it ‘s the end of the line and knowing that a specific terror needs to be share with but otherwise having no clue how the narrative will wrap itself up .
There are two reasons the Avengers : Endgame trailer was excessively cryptic. First, obviously, the political campaign has gone out of its manner to avoid spoilers or flush much in the means of moment-to-moment plat details. That ‘s not entirely unprecedented : Moviegoers were able to walk into ( for exemplar ) Chris Nolan’s Dark Knight sequels and ( frankincense far ) Disney ‘s first base two Star Wars episodes with little-to-no theme of how those movies would actually play out. If this works, it could/should provide a template for selling a predestine blockbuster, namely that you do n’t have to give away much and you do n’t have to drown us in pre-release market content .
The other argue for the hear-no-evil/see-no-evil/speak-no-evil dawdler was that it was n’t about selling Avengers : endgame. It was about promoting Captain Marvel .
That ‘s why the trailer dropped yesterday morning. Yes, it was precisely six weeks before the movie ‘s domestic debut ( counting Thursday previews ), but there was no rush to get that second dawdler on-line. But doing thus yesterday allowed it to remind folks how much they enjoyed Captain Marvel, specifically in the post-title moment with Carol Danvers ( Brie Larson ) and Thor ( Chris Hemsworth ) presumably hitting it off. That it landed on-line equitable ahead Captain Marvel ‘s second weekend is a matter of having your patty and eating it besides. They waited until after Anna Boden/Ryan Fleck-directed prequel flip ‘s hatchway weekend, so they get credit for giving it a moment in the sunday, but nowadays they dropped the second Avengers : Endgame trailer, which allows the newsworthiness hertz to continue to be about Captain Marvel and the character of Captain Marvel .
This is n’t unprecedented. While Captain America : Civil War opened about a year after Ant-Man, and thus couldn’t use the big corps de ballet snap to sell the most late stand-alone. however, Marvel was able to promote Black Panther with Avengers : Infinity War market content that highlighted T’Challa and our fresh friends from Wakanda. Infinity War opened ten weeks after Black Panther death year, while Endgame will open just seven weeks after Captain Marvel, which means that, yeah, I ‘d be shocked if we did n’t get at least one Avengers : Endgame position that focuses about entirely on Brie Larson ‘s fresh superhero and her character in the new movie. If you got it, flaunt it. But the time of the preview was less about promoting the approaching movie than in giving a seasonably sign hike to the one presently in theaters .
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In terms of onscreen content, the Avengers : Endgame preview positioned the movie as the end of the line for the initial MCU heroes, specifically Chris Evans ‘ Captain America, Robert Downey Jr. ‘s Iron Man, Jeremy Renner ‘s Hawkeye and Chris Hemsworth ‘s Thor. It was a “ remember the begin before we witness the end ” sell, like the first gear teasers for Star Wars Episode III : revenge of the Sith and The Dark Knight Rises. We ‘ll have a pretty good theme by Sunday if the movie is going to leg it enough to cross $ 400 million domestic and if it can be at least leggy adequate to top $ 1 billion worldwide. The time of this preview debut was less about promoting Endgame and more about keeping Captain Marvel in the limelight and “ goose ” that second weekend. And in that sense, mission : accomplished .