Cartamundi and Warner Bros. Consumer Products Launch DC Hybrid Physical and NFT Trading Cards
First cards to feature Warner Bros. Pictures’ all-new film ‘The Batman’
New fan engagement platform, Hro, combines the digital and physical world and provides a unique entry point for DC fans, crypto enthusiasts and trading card collectors
Turnhout, Belgium March 10, 2022 — Cartamundi Group, the worldwide leader in playing cards, and Warner Bros. Consumer Products on behalf of DC are today launching DC Hybrid Trading Cards by Hro. Using the Hro ® app, a new platform that combines the physical and digital world, fans will be able to unlock the DC Multiverse and roll up, deal, and buy the first ever DC-based hybrid NFT trade cards featuring their front-runner DC Super Heroes and Super-Villains, including DC characters from the new Warner Bros. Pictures epic natural process film ‘ The Batman, ’ which premiered earlier this calendar month .
“ Cartamundi is excited to partner with Warner Bros. Consumer Products to bring a new discovery hybrid physical and digital fan engagement platform and solution, Hro, to marketplace, ” said Stefaan Merckx, CEO of Cartamundi. “ As a party, we ’ rhenium committed to bringing our partners and fans global unprecedented experiences and innovative solutions. ”
Beginning with the first DC-based loanblend NFT trade cards, Hro will give fans the opportunity to own a physical trading tease with an NFT component, bringing blockchain technology together with forcible in-store presence for the first time. Using NFTs minted on Immutable X, an Ethereum-based carbon-neutral Layer2 blockchain, DC Hybrid trade Cards by Hro will hit shelves and digital wallets in March 2022, with extra and limited-edition subject coming throughout the class.
“ trade cards have been a front-runner of fans for decades. Combining that enthusiasm for collecting with a customs NFT is precisely brilliant, and this program brings the DC stigmatize to fans in a way that ’ sulfur never been done before ”, said Pam Lifford, President, WarnerMedia Global Brands and Experiences. “ This platform will provide fans a whole newfangled way to engage with their favorite characters from across the DC Multiverse and even expand their ability to interact with other collectors. ”
Each DC Hybrid Trading Card by Hro features unforgettable DC characters and will be equipped with a unique QR code that connects the physical card to its digital “ twin ” on the Hro app. once connected, the Hro app gives buyers access to a 24/7 ball-shaped market to buy, sell, and trade their room to a arrant solicitation. The app provides a 360° fan engagement platform and community, where users can besides build a solicitation of rare DC artwork and movie memorabilia, explore DC message, compete on leaderboards and in challenges, and unlock money-can ’ t-buy rewards and experiences .
“ Hro gives DC fans, crypto enthusiasts, and trading batting order collectors a first-of-its-kind opportunity to step into a deep fan experience and enter their gateway to a new era, ” said Ann Viaene, CMO of Cartamundi. “ We ’ ra honoring the best of DC by featuring iconic heroes, villains, locations, gadgets and moments fans know and love. ”
Consumers can purchase physical DC Hybrid Trading Cards by Hro in-store and on-line at Walmart, Amazon ( U.S. and U.K. ), and at shop.hro.gg. In the U.K., fans can find DC Hybrid Trading Cards by Hro in-store and on-line at Game, Zavvi, and WHSmith. Trading card packs will start at $ 4.99 .
DC Hybrid Trading Cards by Hro will be available in six different packs : 7-card Flowpack, 2-pack, Premium 2-pack, Premium 4-pack, Starter 8-pack, and 24-pack Cards Display Unit ( CDU ). Packs range from 7 cards to 168 cards. For more data on Hro, please visit hro.gg .
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About “The Batman”
From Warner Bros. Pictures comes Matt Reeves ’ “ The Batman, ” starring Robert Pattinson in the double function of Gotham City ’ s vigilante detective and his alter self, cloistered billionaire Bruce Wayne. Two years of stalking the streets as the Batman ( Robert Pattinson ), striking fear into the hearts of criminals, has led Bruce Wayne trench into the shadows of Gotham City. With only a few trusted allies—Alfred ( Andy Serkis ), Lt. James Gordon ( Jeffrey Wright ) —amongst the city ’ s corrupt network of officials and high-profile figures, the lone vigilante has established himself as the lone embodiment of vengeance amongst his mate citizens. When a killer whale targets Gotham ’ s elite with a series of sadistic machinations, a lead of cabalistic clues sends the World ’ s Greatest Detective on an investigation into the underworld, where he encounters such characters as Selina Kyle ( Zoë Kravitz ), Oz/aka the Penguin ( Colin Farrell ), Carmine Falcone ( John Turturro ), and Edward Nashton/aka the Riddler ( Paul Dano ). As the evidence begins to lead closer to home and the scale of the perpetrator ’ second plans becomes clear, Batman must forge newly relationships, unmask the perpetrator, and bring justice to the maltreatment of power and corruptness that has long plagued Gotham City. Reeves ( “ The Planet of the Apes ” franchise ) directed from a screenplay by Reeves & Peter Craig, based on characters from DC. Batman was created by Bob Kane with Bill Finger. Dylan Clark ( the “ Planet of the Apes ” films ) and Reeves produced the film, with Michael E. Uslan, Walter Hamada, Chantal Nong Vo and Simon Emanuel serving as executive producers. Warner Bros. Pictures Presents a 6th & Idaho/Dylan Clark Productions Production, a Matt Reeves Film, “ The Batman. ”
Cartamundi is the worldwide drawing card in “ play ” solutions. Our team of over 3,000 employees is united in delivering our common determination of “ sharing the magic trick of playing together. ” The opportunity to “ play ” gives us all the ability to connect, de-stress and learn something newfangled. We are promoting “ bring ” through our extensive ball-shaped portfolio of ( playing ) batting order brands, while continuing to invest in manufacture and invention to bring newfangled ideas to life. These contributions ensure we are the believe partner of leading toy companies around the world .
Our ball-shaped mark portfolio includes a suite of inheritance brands which go back adenine far as 1848, including global brands like Bicycle®, Bee®, Copag®, Shuffle® and many locally loved brands. These brands combine craft with initiation as the basis for their proceed relevance and positive contribution to the local communities that love and use these brands. We are a family-owned party with headquarters in Belgium and have a global sales office network and 13 manufacture facilities .
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, separate of WarnerMedia Global Brands and Experiences, extends the Studio ’ s herculean portfolio of entertainment brands and franchises into the lives of fans around the universe. WBCP partners with best-in-class licensees globally on an award-winning rate of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division ’ mho successful ball-shaped themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With advanced global license and trade programs, retail initiatives, promotional partnerships and theme experiences, WBCP is one of the leading license and retail trade organizations in the world .
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DC, a WarnerMedia Company, creates iconic characters, enduring stories, and immersive experiences that inspire and entertain audiences of every generation around the universe and is one of the world ’ south largest publishers of comics and graphic novels. As a creative division, DC is charged with strategically integrating its stories and characters across film, television, consumer products, home plate entertainment, synergistic games, DC UNIVERSE INFINITE digital subscription servicing and community engagement portal site. For more information visit dccomics.com and dcuniverseinfinite.com .