How much Should I Charge for Online Yoga ?
When the COVID-19 pandemic hit earlier this year, yoga studios all around the world shut polish, and yoga teachers had to cancel their in-person classes. As it became apparent that the newfangled restrictions on in-person classes were here to stay, yoga teachers started moving their offerings on-line .
With this shift from in-person to virtual yoga classes, a interview that many yoga teachers started asking is – how a lot should I charge for on-line yoga classes ?
To answer that question, it is important to beginning answer the more fundamental question : How much should I charge for yoga classes?
Price Depends on Value, Not Time
many yoga teachers, particularly those fresh out of a Yoga Teacher Training, are inclined to charge prices arsenic low as $ 5 or $ 10 per hour of teaching. sometimes, they even offer dislodge classes as a way to get more experience in teach and to build up their credentials .
however, it is authoritative to consider the value that you are creating for your students.
even a founder yoga teacher with identical limited teaching experience brings some respect to their students. By sharing yoga with our students, we are introducing them to a battalion of benefits, much as we have experienced from our own commit of yoga .
The prices you charge should be based on the understand that you are sharing something of value to your yoga students, preferably than an arbitrary numeric value you attach to your time .
Shannon Crow suggests that a effective start point to figure out how to monetary value your yoga classes is to look at the prices for therapists ( massage therapy, actor’s line therapy, forcible therapy, etc. ) in your sphere. She recommends pricing your classes at a like or comparable rate to these professionals because ultimately, the practice of yoga is alike beneficial to your students .
other yoga teachers price their classes like to other health practitioners such as Reiki healers, acupuncturists and reflexologists in their sphere, while yet others match their prices to personal trainers or gymnasium coaches .
The (Hidden) Costs of Teaching Yoga
It is a coarse line of think among yoga teachers that if they charge $ 5 per student, and get 10 students in an hour-long class, they are making $ 50/hour. This sounds like a reasonable hourly rate, but unfortunately this fails to take into consideration the sometimes concealed and invisible costs of teaching yoga .
so, is one hour in front of your students good one hour of your time ? The simple answer is : No .
There is a lot of study that goes into teaching a yoga class. Planning the sequence of the lesson and the cues. Signing students up for the class. marketing and forwarding to get students to sign up. Traveling to and from your yoga school term. These are just some of the things that we have to do before we can show up for our students on the entangle .
This does not account for overheads such as price of travel, studio apartment fees, market and promotion collateral, props, tools to run our yoga business and more. In addition to that, we besides have to consider the time, energy and resources we have invested into earning our certifications, far train and education to specialize, and years of experience .
Tracey Eccleston has shared more about these costs we often don ’ triiodothyronine factor in when deciding on prices, but being aware of these hidden costs of being a yoga teacher and sharing yoga with our students can help us decide on reasonable prices for our classes .
Yoga Is Not About Making Money!
As yoga teachers trained in the eight limbs of yoga, thinking about how to make money by teaching yoga may seem contrary to aparigraha ( non-attachment, non-greed yama ). We may question ourselves, “ Should I be making money off of something that is such a spiritual drill ? ” .
This is a valid doubt, and one that is worth contemplating far. however, it is fair a significant to look at the big photograph, and ask yourself a more weight-lift question : toilet I sustain myself and my commercial enterprise by charging low prices ?
For most of us, charging low prices means having to juggle a second ( or third base ! ) job, having to teach more classes than you would like, or scantily being able to make end meet. When you charge a clean price for the measure you give to your students, you will be able to pay your bills, hire others, give to worthy causes in your community, and make a real deviation, apart from the convinced impingement that you have on your students .
Undercharging – A Profound Impact on the Yoga Industry
When we undercharge for yoga, it not only has a negative shock on us, and being able to sustain our yoga business. It besides pulls down the whole diligence, and reduces the professionalism in the industry. People see our services as being devalued when there are other yoga teachers oblation classes for $ 5 or $ 10 per moral, and they come to expect like prices from all yoga teachers .
This is something we would never expect from early professionals. Whether it ’ s a plumber changing the pipes in your bathroom, or an accountant helping you balance your books, or a web developer creating your web site – we pay them for the education, expertness and / or experience that they bring with them, not just the meter they spend on the job. Why should yoga teachers be regarded any differently ?
Some yoga teachers may think that charging less for their classes will help attract more students. however, this is not inevitably true. People tend to associate price with rate, and indeed frequently manipulation price as a gauge of quality. low prices may then signal to potential students a lack of expertness, a lack of value, or possibly a teacher who isn ’ triiodothyronine experienced or specialized .
Think about the purchases you make in your own life. Are you more probably to hire an electrician who charges $ 20 to rewire your home, or person who charges $ 100 ? Would you bring your child to a baby doctor who charges $ 15 for a consultation or to one who charges $ 95 ? What level of service do you expect from a vane interior designer who costs $ 10/hr vs. person who costs $ 80/hour ?