When you post at the perfect clock on TikTok. The mail goes viral, gets an influencer like, earns you a boatload of followers, or a chew the fat to the White House ( it could happen ? ).
nowadays as you know, there is no one best time to post on TikTok, even for your own account, but there are decidedly sweetly spots to aim for that can get you the best results. And that ’ s what we ’ ll be diving into today .
Here’s your table of contents:
- The best time to post on TikTok
- When’s the worst time to post on TikTok?
- The best time to post: TikTok vs Instagram
- Why find the best time to post on TikTok?
- How to find the best time to post on TikTok
- TikTok tips to get more engagement
- When’s the best time to post on TikTok? [Recap]
The best time to post on TikTok
Unlike the best time to post on Instagram, which has been the subject of dozens of studies, there appears to be only one on TikTok at the consequence. And it belongs to Influencer Marketing Hub —which analyzed battle rates for 100,000 TikTok video. hera ’ s what it found :
The best time to post on TikTok is Tuesday at 9am, Thursday at 12am, and Friday at 5am
here is Influencer Marketing Hub ’ s breakdown ( * indicates particularly high engagement ) :
- Monday : 6am, 10am, 10 phase modulation
- Tuesday : 2am, 4am, *9am
- Wednesday : 7am, 8am, 11pm
- Thursday : 9am, *12pm, 7pm
- Friday : *5am, 1pm, 3pm
- Saturday : 11am, 7pm, 8pm
- Sunday : 7am, 8am, 4pm
In general, we can besides see some broader patterns :
- People are checking into TikTok multiple times throughout the day.
- Earlier seems to be better for the beginning of the week.
- Tuesday and Saturday’s ideal time slots are the closest together, so you might be able to capitalize on that.
here ’ s the chart form of the ocular above :
|Day||Best time to post on TikTok|
|Monday||6am, 10am, 10pm|
|Tuesday||2am, 4am, 9am*|
|Wednesday||7am, 8am, 11pm|
|Thursday||9am, 12am*, 7pm|
|Friday||5am, 1pm, 3pm|
|Saturday||11am, 7pm, 8pm|
|Sunday||7am, 8am, 4pm|
When’s the worst time to post on TikTok?
According to Influencer Marketing Hub ’ mho data, the worst times to post on TikTok are
- 5pm, 6pm, and 9pm on any day of the week
- 10am – 3pm on Sunday through Wednesday
- 12am – 4am on Friday through Monday
- Any time after 9am on Tuesday
The best time to post: TikTok vs Instagram
For what it ’ mho worth, here ’ s how these times compare to Instagram. As note, there are numerous studies and findings for Instagram. For the chart below, I used Later ’ mho data .
Interestingly enough, there isn’t much overlap!
This may be due to the demographic differences between the two platforms. Instagram ’ s largest age group is 18-34 while TikTok ’ second is 10-19—very different lifestyles ( but stay assured, TikTok is not precisely for Zillennials. It ’ randomness besides important to note that Later ’ s sketch did not include Reels, so we ’ re not comparing apples to apples here .
The only times that overlapped were: Monday 6am, Friday 5am, Sunday 7am
Why find the best time to post on TikTok?
Because TikTok. need I say more ?
But badly, why does it matter ? I the dreamy presentation didn ’ thyroxine answer this question or if you ’ re more of pragmatic sanction, here are three reasons .
- TikTok organic reach is high. Real high. Like, 118%. high. For reference, among the most popular social media platforms, Instagram organic reach is 9.4%, LinkedIn is 5.3%, and Facebook is 2.2%. This might not last, so now is the time to take advantage of this high rate and build up your account cred.
- The “For You Page” is social media’s first page of Google. The TikTok algorithm curates a personalized section of videos based on inferred preferences of that user and videos within those preferences that are getting likes, shares, and comments. Posting at the right time = more likes and shares = higher chances of showing up on FYP.
- Get ideas. Posting at the right time maximizes your engagement, and maximized engagement means more insights into what your audience likes best. Plus, you might want to create videos around things your audience is doing at those best times.
sometimes the right time can lead you to the right content .
How to find the best time to post on TikTok
As with any study like this, the times should merely be used as a guideline. Every account is different so it ’ mho best to find your own right meter to post on TikTok. hera are some ways to do it .
1. Develop your personas
This is a must in any social media marketing strategy. Make certain you have a broad understand of the life style of your TikTok hearing members. This means creating personas and walking through a typical day in their shoes. When are their interfering times, downtimes, bored times, stressed times, social times ? For exercise, if your aim hearing is kids, right after school might be a prime prison term while if your target consultation is working professionals, it might be lunchtime or late at night. This will help you get a approximate range stove as to when they ’ re most likely to be on TikTok, arsenic well as what some of the themes in your content should be .
2. Get a Pro account so you can access analytics…
A Pro score is free ! Go to your visibility, tap the hamburger icon in the top right and blue-ribbon Privacy and settings. Tap Switch to Pro Account .
once you ’ re set up, you can access analytics by tapping on that same hamburger icon, then Privacy and settings, then Analytics. These include :
- Overview: video views, profile views, and follower count over the past seven or 28 days.
- Content: views from each video in the past seven days, which ones have been on the FYP, individual insights for each video (more on that soon).
- Followers: top territories, gender, total count, and the holy grail: peak engagement time.
I don ’ thyroxine know about you, but accessing any sort of analytics on a phone merely doesn ’ t do it for me. Plus, desktop analytics gives you a piece more information to work with and you can export them .
To view analytics on background, hover over your profile photograph in the acme right and snap “ View Analytics. ”
Brie Anderson walks through her TikTok analytics on desktop in the above television .
here ’ s where that Content check comes back into bet. Rather than having to tap on each video on your device to view its individual performance metrics individually, you can export it all to a spreadsheet and see it all at once, including :
- Day and time posted
- Average watch time
- Traffic source (FYP or followers)
- Territories reached
much easier. You can then identify any patterns that will give you clues on the best meter to post on TikTok and the best capacity american samoa well .
4. Know how to interpret your analytics
merely because your followers are most active at 6pm doesn ’ deoxythymidine monophosphate intend you should post at 6pm In his YouTube video recording on TikTok analytics, Owen Video shares that while his top out clock is 6pm, he ’ ll post on TikTok around 1pm so the video recording can start collecting engagement and then peak during the top out time. Make sense ?
5. Look at your other social media platform analytics
If you ’ re just starting out with TikTok, you might not have enough data to work with to see your followers ’ employment patterns. In the meanwhile, expect at the analytics of your early social media channels to see when they ’ re most active .
native analytics may not tell you an ideal post prison term, but you can get hearing insights and clues there. Or, use a social media management chopine that does tell you the best time to publish, like Hootsuite :
6. Look at competitors or influencers in your field
No two accounts are the same, but you can credibly get a general idea of when to post by looking at accounts that are already democratic in your target hearing. These users most likely have their premier posting times nailed polish, so ride on their coattails for a bit until you have your own analytics to go by .
TikTok tips to get more engagement
selling is all about the right message at the right time. We ’ ve covered the right meter, now let ’ s talk about the right contentedness .
1. Go for creative relatability
People are complicated. We love surprise but at the like clock time like familiarity besides ( more marketing psychology here ). And TikTok seems to be the space where the two come together .
In an interview with Agility PR, godhead Grace Hayes talks about the “ ’ shareable sweetspot, ’ combining relatability with something that ’ randomness never been done ahead. The Internet loves the unexpected. ”
2. Use the headline approach
What makes a great headline that draws you in before you skip past it ? It strikes a chord by providing barely enough information to appropriate you but not enough—leaving you to want more and click to get it. Headlines that hook tend to be :
- Bold claims
- Surprising facts
And since this is video, throw some music, motion, and emotion in there and you ’ ve got your viewers hooked .
here are some headline examples and templates to inspire your TikTok video recording :
- X things about ____ you wish you knew sooner
- Why/how to ____ even if you _____
- The truth about ______
- This is why I don’t _______.
- Everything you know about _____ is wrong.
3. Don’t just dance
A sketch by SEMrush found that while popular dance videos receive more plays than other genres, they besides receive less shares and comments. In fact, 51 % of viral videos featured a person speaking to the television camera .
4. Stick to 15-second videos
Digital communications expert Dan Slee found that the optimum TikTok television length is 15.6 seconds. He watched the top 100 TikTok television of 2019 and found that 80 % of them were 20 seconds or less, and entirely 2 % ran the maximum distance. This is the original video length allowed by the platform ( it went from 15 seconds to one moment and nowadays it ’ south at three minutes ) .
5. Stay positive
Save your asshole stories for Facebook, people ( better however, your diary ). That like study by Semrush found that 58 % of viral videos were of funny story and happy nature ( five 24 % for surprise, 9 % wrath, 4 % gloominess, 3 % fear, and less than 1 % overplus ). In the graph below, we see that wit was the exceed genre. I wouldn ’ t inevitably count humor as a music genre though, as you can incorporate liquid body substance into any diligence or category—especially with the relatability mentioned in the first indicate .
5. Get into a rhythm (pun not intended)
The more videos you post, the more likely you are to show up on person ’ sulfur FYP right ? Yes and no. TikTok recommends posing 1-4 times per day, but don ’ metric ton merely stake just to post. Find a format/theme, genre that people like and that you can create variations on, and then alone post when you have crowd-pleasing content. You can get flush more TikTok market tips here.
6. Hop on trends/challenges
Going against the grain international relations and security network ’ t the name of the game on TikTok. Use viral sounds, participate in challenges, do the Duets, embrace it all. TikTok songs are like Instagram hashtags. They are portals to endless threads of videos that just may lead a viewer to yours. And use hashtags besides .
7. Don’t try too hard
At the end of the day, TikTok is a seat for happiness, liquid body substance, and relatability. Forcing any one of these things has the opposite effect. Don ’ thyroxine tension, be yourself, and actually have fun. This will reflect in your message and resonate with viewers .
When’s the best time to post on TikTok? [Recap]
- Why find the best time to post on TikTok? To take advantage of its high organic reach, get on the FYP, get new content ideas, and learn about your followers.
- When is the best time to post on TikTok? Tuesday at 9am, Thursday at 12am, and Friday at 5am
- When is the worst time to post on TikTok? 5pm, 6pm, and 9pm on any day of the week
- How do you find the best time to post on TikTok? Use your analytics, audience personas, engagement metrics on other platforms, and competitors.
- How to create your best posts on TikTok? Go for creative, funny, and relatable, talk to the camera, hook them with a good headline, jump on trends, and be yourself.